The wealth platform built for independent advisors
Run your firm your way with an AI-forward custodian that brings account opening, trading, portfolio management, billing, and reporting together in one place.
Save 13 weeks and thousands on software costs every year with Altruist.
Awards and recognition
We help 5,500+ advisors make financial advice better, more
affordable, and accessible
to everyone.
Open. Transfer. Done.
Onboard clients in minutes with digital ACATs, bulk onboarding, and a dedicated team supporting you every step of the way.
Automated portfolio management
Rebalancing, tax-loss harvesting, fixed-income trading, and integrated reporting that’s always on, even when you’re not.
Effortless operations
Get a full quarter of your year back by cutting the ops work with 25+ integrations across CRM, financial planning, and custodial AI (Hazel), plus built-in fee billing.
Answers in 60 seconds or less
Reach U.S.-based experts by phone, chat with our AI instantly, or explore our guides, how-tos, and case studies, so you can get the answers and get back to work.
Your firm. Your vision.
Powered by Altruist.
Trading
Trade fractional shares of stocks and ETFs commission-free with smart order routing.
Other fees may apply. View the Altruist Financial LLC Fee Schedule for additional information.
Reporting
Create custom performance reports in a few clicks without paying for a separate reporting system.
Integrations
Connect your firm’s software to Altruist and simplify your day-to-day.
25+ more
25+ more
Billing
Automate, customize, and bill on terms that work for you and your clients.
Account Creation
Open 30+ account types and multiple accounts instantly.
Transfers/ACATs
Transfer accounts in minutes without any paperwork.
Client Portal
Offer a co-branded desktop and mobile experience that gives clients a clear window into what you’re building together.
High-Yield Cash
Put idle cash to work at 8x the national average yield, with FDIC insurance through our partner banks.
Custody
Keep assets safe with our self-clearing, fully digital custodial platform.
Model Marketplace
Choose from 500+ models that are up to 3x cheaper than the average TAMP, all integrated into Altruist’s rebalancer.
The average price of a turnkey asset management program (“TAMP”) is estimated to be 0.45bps – 0.50bps as of November 2024. This estimate is based on publicly available pricing information for TAMP providers (including AssetMark, Envestnet, and Orion) and other industry sources[1], [2]. Altruist offers products through its Model Marketplace which RIAs may choose to use as an alternative to TAMPs, but these products are designed differently and may not include all features or services typically offered by other TAMP providers. As such, cost comparisons may not fully account for differences in features, services, or usage.
Model Marketplace
Choose from 500+ models that are up to 3x cheaper than the average TAMP, all integrated into Altruist’s rebalancer.
The average price of a turnkey asset management program (“TAMP”) is estimated to be 0.45bps – 0.50bps as of November 2024. This estimate is based on publicly available pricing information for TAMP providers (including AssetMark, Envestnet, and Orion) and other industry sources[1], [2]. Altruist offers products through its Model Marketplace which RIAs may choose to use as an alternative to TAMPs, but these products are designed differently and may not include all features or services typically offered by other TAMP providers. As such, cost comparisons may not fully account for differences in features, services, or usage.
500+ more
25+ more
The first AI that knows your book
Hazel is Altruist’s AI platform that draws on your real-time custodial data + your CRM, email, and notes to power faster answers and more personal advice.
“Hazel has been a game changer for our firm. It actually improves how we communicate our value to prospects, trains us to be better after every meeting, and even drafts the first version of our client plans.”
— Dave Zoller, CFP
Streamline Financial Services
The first AI that knows your book
Hazel is Altruist’s AI platform that draws on your real-time custodial data + your CRM, email, and notes to power faster answers and more personal advice
“Hazel has been a game changer for our firm. It actually improves how we communicate our value to prospects, trains us to be better after every meeting, and even drafts the first version of our client plans.”
— Dave Zoller, CFP
Streamline Financial Services
This testimonial was given by a current client. Neither Altruist nor its affiliates paid for this testimonial, but we do earn revenue from financial advisors who use our software, from assets invested through our broker-dealer (Altruist Financial LLC) and assets using services made available by our registered investment adviser (Altruist LLC). The promoting advisor received compensation or other benefits from Altruist through the promoting advisor’s participation in one or more of Altruist’s various programs, which created a conflict of interest on the promoting advisor’s part and may have influenced the view(s) expressed by the promoting advisor. For more details on program compensation and benefits and related conflicts of interest, please visit altruist.com/RIA-testimonial. For additional information about the promoting advisor’s conflicts of interest when expressing its views about Altruist or Altruist’s affiliates, please see the promoting advisor’s advisory program brochures, available at adviserinfo.sec.gov. This testimonial may not represent the experience of others and it is not a guarantee of results.
Held to the highest industry standards
Held to the highest industry standards
State and federal regulators
Like all custodians, Altruist is regulated by the SEC, FINRA, OCC, and 53 states and territories.
Asset Protection Guarantee
Altruist will reimburse losses due to unauthorized activity so long as basic security measures are maintained.
Plus excess SIPC
Altruist is a member of SIPC and carries an excess policy through Lloyd’s of London.
Up to $3M in FDIC Insurance
on individual, trust, and business cash accounts, and up to $6M on joint accounts, through our partner banks.
Customer Protection Rule
Client assets are segregated
from company funds.
High-Yield Cash is offered through a separate account at Altruist Financial LLC (“Altruist Financial”) that is opened solely for participation in High-Yield Cash. Neither Altruist Financial nor any of its affiliates are banks. Altruist Financial deposits cash in the High-Yield Cash account with one or more banks (“Program Banks” see the Altruist Financial LLC Participating Bank List) that accept and maintain such deposits. Through High-Yield Cash, clients’ cash is deposited into Program Banks where the cash earns a variable interest rate and is eligible for FDIC insurance. FDIC insurance is limited to $250,000 per depositor, per FDIC-insured bank, per ownership category and is subject to conditions. More information can be found in the High-Yield Cash Disclosure Statement and the Altruist Financial LLC Participating Bank List. For more information on FDIC insurance coverage, please visit FDIC.gov.
From first call to live in 30 days
Today
Join Altruist
Create your house account and choose your firm preferences.
Today
Join Altruist
Set up your house account and firm preferences with ease.
05 Days
Onboard clients
Set up individual and joint accounts and initiate transfers.
15 Days
Configure your firm
Finalize portfolios, fee schedules, and key integrations like CRM, reporting, and trading tools.
30 Days
Go live
Begin operating fully on Altruist and optimizing your experience.
“At TDA, we spent ten hours a week on the phone with our custodian. With Schwab, it jumped to twenty. Now, with Altruist, it’s one hour.”
— Panoramic Financial
This testimonial was given by a current client. Neither Altruist nor its affiliates paid for this testimonial, but we do earn revenue from financial advisors who use our software, from assets invested through our broker-dealer (Altruist Financial LLC) and assets using services made available by our registered investment adviser (Altruist LLC). The promoting advisor received compensation or other benefits from Altruist through the promoting advisor’s participation in one or more of Altruist’s various programs, which created a conflict of interest on the promoting advisor’s part and may have influenced the view(s) expressed by the promoting advisor. For more details on program compensation and benefits and related conflicts of interest, please visit altruist.com/RIA-testimonial. For additional information about the promoting advisor’s conflicts of interest when expressing its views about Altruist or Altruist’s affiliates, please see the promoting advisor’s advisory program brochures, available at adviserinfo.sec.gov. This testimonial may not represent the experience of others and it is not a guarantee of results.
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